BATSLN
British American Tobacco Plc
stock LSE

BAT is a leading, multi-category consumer products company, established in 1902. BAT's purpose is to build A Better Tomorrow™ by reducing the health impact of its business, which entails: Committing to providing adult consumers with a wide range of enjoyable and less risky products Continuing to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit Encouraging those who otherwise continue to smoke, to switch completely to scientifically- substantiated, reduced-risk alternatives Tracking and sharing progress of our transformation BAT aims to increase the number of its non-combustible product consumers to 50 million by 2030; and to achieve at least £5 billion in New Categories revenues by 2025.