Benzinga | Jan 27, 2022 02:09PM EST

TicketSmarter, Sinclair Sports Group Enter Into Multi-Year Agreement; Terms Not Disclosed

TicketSmarter and Sinclair Sports Group, a sales division of Sinclair Broadcast Group, Inc., today announced a new, multi-year agreement for TicketSmarter to become the official ticket provider of the non-linear digital platforms for Bally Sports and Tennis Channel, and the Sinclair Broadcast Group station websites.

The partnership will include TicketSmarter's live event ticket offerings being featured across Sinclair-owned websites, enabling fans to seamlessly purchase tickets for sporting events, concerts, theatre shows and more.

TicketSmarter branding and a branded content series will also be integrated into the websites, and within the non-linear, digital platforms for Bally Sports, Tennis Channel and Stadium.

TicketSmarter is a ticket resale marketplace with seats for more than 125,000 live events and 48 million tickets for sale. TicketSmarter donates $1 of every transaction to charitable organizations including St. Jude Children's Research Hospital, The V Foundation, Quarterbacking Children's Health Foundation and Coach to Cure MD.

"This partnership was a no-brainer for us given Sinclair Sports Group's reach and reputation in broadcasting," said Jeff Goodman, CEO, TicketSmarter. "Together we can get fans closer to their favorite teams and athletes as they compete throughout the year with top-level coverage and tickets to live events."

"We proudly serve incredibly passionate fans and viewers every day across our rich suite of digital properties. This TicketSmarter partnership will allow us to enhance our offering even further by providing seamless access to purchase live event tickets," said Eric Welles, SVP, Digital Sales, Sinclair Sports Group.