Business Wire | Dec 27, 2021 06:55AM EST

Church and Dwight Completes Purchase of TheraBreath(r)

Dec. 27, 2021

EWING, N.J.--(BUSINESS WIRE)--Dec. 27, 2021--Church & Dwight Co., Inc. (NYSE:CHD) has completed its previously announced acquisition of TheraBreath(r), the #2 brand in the alcohol-free mouthwash category in the United States.

The transaction was completed under the original terms announced on November 29, 2021, which called for Church & Dwight to pay $580 million in cash at closing.

"Oral care is important to us strategically," said Matthew T. Farrell, Church & Dwight Chief Executive Officer. "TheraBreath(r) will be the Company's 14th power brand and represents a powerful addition to our existing oral care portfolio which includes ARM & HAMMER(r) toothpaste, SPINBRUSH(r) battery-operated toothbrushes, ORAJEL(r) oral analgesics and WATERPIK(r) water flossers. The TheraBreath(r) brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase."

Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The Company manufactures and markets a wide range of personal care, household and specialty products under recognized brand names such as ARM & HAMMER(r), TROJAN(r), OXICLEAN(r), SPINBRUSH(r), FIRST RESPONSE(r), NAIR(r), ORAJEL(r), XTRA(r), L'IL CRITTERS(r) and VITAFUSION(r), BATISTE(r), WATERPIK(r), ZICAM(r),FLAWLESS(r) and THERABREATH(r). These 14 key brands represent approximately 85% of the Company's product sales. For more information, visit the Company's website.

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