Benzinga | Nov 30, 2021 04:55PM EST

Playboy Partners With Cdigo 1530 To Launch Rare Hare Extra Aejo Tequila

* PLBY Group Inc's (NASDAQ:PLBY) lifestyle brand Playboy entered a collaboration with tequila brand C?digo 1530 to launch Rare Hare Double Barrel A?ejo tequila.

* The special edition collaboration of Rare Hare Double Barrel A?ejo tequila is a refined and smooth tequila, aged in French Oak Napa Valley Cabernet wine barrels and finished in fine Spanish Sherry-Fino casks.

* Rare Hare Double Barrel A?ejo has the aromas of spicy pepper, dried fruits, and clover honey.

* Each wooden presentation box of the 1,530 bottles of Rare Hare Double Barrel A?ejo will retail for $899.

* Price Action: PLBY shares are trading lower by 3.21% at $37.36 on the last check Tuesday.