Benzinga | Oct 28, 2021 05:33PM EDT

Cinemark Announces Heightened Focus On Gaming Initiatives

Cinemark Holdings, Inc., one of the world's largest and most influential movie theatre companies, continues its endeavor to bring more than movies to its theatres, further solidifying its position as the ultimate entertainment destination. Through new business alliances and creative thinking, Cinemark is innovating the big screen experience by merging two favorite pastimes -- gaming and going to the movie theatre.

"Our big screens, booming surround sound and ultra-comfy seats create an unbeatable, immersive environment for all varieties of gaming experiences, and we are thrilled to provide players with an incredible setting to enjoy their content in a new and exciting way," said Justin McDaniel, Cinemark SVP of Global Content Strategy. "Cinemark is consistently evolving to provide our guests the ultimate entertainment destination. We are excited to bring gaming and theatres closer together as we continue to innovate and provide an exciting communal experience for all aspects of the gaming community."