Benzinga | Oct 18, 2021 06:08AM EDT

Dada, JD.com Launch 'Nearby' Tab On JD.com App Homepage

* Dada Nexus Ltd (NASDAQ:DADA) and JD.Com Inc (NASDAQ:JD) have jointly launched "Nearby," a new tab on the homepage of JD.com's app.

* Nearby is designed to connect customers to nearby offline stores, like supermarkets and pharmacies, delivering a speedy online shopping experience.

* With the dual homepage, JD's users can switch between B2C services and local on-demand services.

* By clicking into the new Nearby tab, JD's users will discover offline stores labeled "Shop Now" and purchase from those within a 3-5 kilometer radius of their shipping address.

* JD.com and Dada Group recently launched "Shop Now," a jointly built new business dedicated to JD's on-demand consumer retail section, with the model of "order online, delivery from store, within one hour."

* Price Action: DADA shares closed higher by 2.15% at $21.90 on Friday.