Benzinga | Sep 14, 2021 05:21AM EDT

iQIYI Sports Announced Deal with Bara for Membership Program Allowing Fans in China to Watch all La Liga Games in the 2021/22 Season

iQIYI Inc. (NASDAQ:IQ) is pleased to announce that on September 14, the Company expands its existing strategic collaboration with Bara to develop a new premium membership program, "iBara Membership". As Bara's first certificated digital membership product launched in China, the "iBara Membership" enables fans in China to watch all La Liga games in the 2021/22 season and enjoy a range of exclusive privileges.

iQIYI Sports Teams Up with Bara and Launches the

iQIYI at present holds the rights to La Liga until 2029, and the "iBara Membership" will be valid for the duration of the 2021/22 season. In addition to game viewing rights with multilingual commentary, subscribers will enjoy exclusive video content courtesy of Bara TV, available for the first time in Mandarin, giving fans in China access to hours of premier exclusive Club content that includes documentaries and interviews with players. Other privileges include one free ticket and additional half-priced tickets to the Bara Experience in Haikou, 10% off merchandise using Haikou Bara Experience WeChat mini-program, and discounted La Liga tickets at the Camp Nou. New subscribers will also receive a FC Barcelona merchandise from the Haikou Bara Mission Hills store as a welcome gift.

With its more than 120-year history, Bara is one of the most successful football clubs in Europe and has attracted a huge following in China. iQIYI Sports first entered a strategic collaboration with FC Barcelona in September 2020 to create the first FC Barcelona Official Channel in China. Shedding light on the lives of the players in and outside of their training, the new collaboration allows Bara fans in China an even deeper appreciation of the spirit of the team.

The innovative cooperation between iQIYI Sports and the world's top football club demonstrates iQIYI's commitment to premium content development. In the future, iQIYI Sports will continue to collaborate with various competition organizations and the world's top football clubs to deliver more quality products to meet the ever-changing user demands.