Benzinga | Sep 1, 2021 06:46AM EDT

Dada, JD.Com, Asus Partner on Digital Transformation on of Offline Stores

Dada Group (NASDAQ:DADA) and JD.com, a leading supply chain-based technology and service provider, as well as ASUS, the leading IT company in servers and workstations, today announced the forming of a partnership with a focus on digital transformation of offline stores to improve fulfillment efficiency and one-hour shopping experience for laptops and computer accessories.

A Dada rider takes online orders for delivery at an ASUS store in Shanghai

To date, over 150 ASUS stores in China have launched on JD.com and JD Daojia (JDDJ), Dada's on-demand retail platform. By the second half of 2021, the one-hour shopping service will cover all ASUS stores in China. When consumers order via JD.com and the JDDJ platform, ASUS laptops and computer accessories are delivered from the nearest ASUS store within one hour by Dada's riders.

Through the partnership, the three companies will collaborate deeply in product management, digital marketing, refined user operation and optimization of fulfillment efficiency. Leveraging the strengths of supply chain and digital platforms, JD and JDDJ are committed to providing ASUS with omni-channel solutions and offering consumers with convenient on-demand retail service in China.