Benzinga | Aug 16, 2021 08:33AM EDT

MusclePharm Reports Direct Store Delivery Distribution Partnership With New Age For State Of Colorado, No Terms Disclosed

MusclePharm Corporation (OTC:MSLP), a global provider of leading sports nutrition & lifestyle branded nutritional supplements, today announced a Direct Store Delivery (DSD) distribution partnership with New Age, Inc. (NASDAQ:NBEV) for the State of Colorado. New Age is the top independent beverage distributor in the region with a significant portfolio of premium beverage products.

Mr. Ryan Drexler, MusclePharm's CEO and Chairman of the Board, stated, "Being able to partner with New Age at this early stage in production is a testament to the MusclePharm brand name and the quality of the product produced by our Beverage partners."

Mr. Josh Hillegass, the President of New Age, stated, "We are beyond excited to have a brand like MusclePharm added to our portfolio; the flavors are fantastic! The MusclePharm brand originated in Colorado and has a strong consumer following here. We also see great potential with the FitMiss functional energy products."

Joe Cannata, GM for the Beverage Partnership for MusclePharm & FitMiss, stated, "New Age is one of the best independent distributors in the Colorado marketplace. They have some of the finest beverage products in the Consumer Packaged Goods space and we are excited to have them as our newest distributor partner. MusclePharm originated in Colorado, and we know that New Age will do a great job in helping us get to market with our beverage portfolio."

MP Performance Energy is slated to begin distribution in September 2021 and FitMiss Functional Energy products to begin distribution in the fourth quarter of 2021.