Benzinga | Aug 2, 2021 11:43AM EDT

Bed Bath & Beyond Partners With Kris Jenner and Emma Grede Backed Safely For Green Cleaning Products

* Bed Bath & Beyond Inc (NASDAQ:BBBY) has entered into an exclusive retail partnership with Safely, a home care & cleaning products brand.

* Founded by supermoms, including entertainment entrepreneur Kris Jenner and serial entrepreneur Emma Grede, Safely was born out of a desire to upgrade the cleaning experience without harsh chemicals.

* Bed Bath will feature Safely's products at more than 750 of its stores nationwide, buybuy BABY and Harmon stores.

* Through the partnership, Bed Bath aims to expand its better-for-you footprint of household cleaners portfolio.

* Launched in March 2021, the Safely collection has six essential products that range from $5.99 to $13.99. The product line includes Hand Soap, Hand Sanitizer, Hand Cream, Universal Cleaner, Glass Cleaner, and Everyday Laundry Detergent.

* "We know consumer demand is strong for green cleaning products, and Bed Bath & Beyond, buybuy BABY, and Harmon are poised to meet the growing need," said Joe Hartsig, EVP and Chief Merchandising Officer at Bed Bath & Beyond and President of Harmon Stores.

* Price action: BBBY shares are trading lower by 0.70% at $28.34 on the last check Monday.