Benzinga | Jul 29, 2021 08:57AM EDT

This Louisville Cafe Is Rebranding As 'Dogebean' And Will Accept Payments In Dogecoin

A Louisville coffee shop is rebranding as Dogebean, a play on Dogecoin (CRYPTO: DOGE), and will accept payments in the meme cryptocurrency, according to a report by WLKY Channel 32.

What Happened The coffee shop, 78 Coffee Co., is currently in the midst of a rebranding and is only taking online orders now, as per the report.

Andrew Lutes, Dogebean co-founder, was quoted as saying that 25% of the coffee shop's sales are in cryptocurrency.

Lutes added he plans to open a caf? where customers can pay for a cup of coffee using Dogecoin. However, he has not set any date for the caf?'s reopening.

See Also: Here's Why Dogecoin Community Is Drooling Over Burger King Brazil's Dogpper Meal Right Now

Why It Matters: Dogecoin has gained in popularity this year, thanks in part to the unstinted support of Tesla Inc. (NASDAQ:TSLA) CEO Elon Musk.

Companies are increasingly accepting Dogecoin as a payment option and launching new products featuring the meme coin.

Axe, a top-selling deodorant brand from Unilever PLC (NYSE:UL), recently launched a limited edition of DogeCan, a deodorant can, inspired by Dogecoin.

See also: Today's Dogecoin Price

Consumer packaged goods company Conagra Brands Inc. (NYSE:CAG) and candy bar Snickers have used the cryptocurrency, which has its origins in a joke, for marketing purposes.

Price Action Dogecoin is down 1.3% during the past 24 hours, trading at $0.2044 at press time.

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