Benzinga | Jun 21, 2021 09:02AM EDT

CipherHealth Reports Partnership With eHealth To Close Insurance Knowledge Gap Through Automated Outreach

Patient engagement leader CipherHealth announced today that it has forged a new strategic partnership with leading online health insurance marketplace eHealth, Inc. (NASDAQ:EHTH) to help hospitals and health systems better educate patients about their Medicare coverage options and the value of Medicare Advantage plans.



Together, CipherHealth and eHealth enable hospitals and health systems to help their patients navigate care and coverage decisions. Often, this process is so confusing that patients end up in plans that don't meet their needs, which can impact their care. The combination of eHealth's omni-channel Medicare navigation and enrollment platform and CipherHealth's automated outreach solutions support:

* Patient engagement

* Medicare payer strategies

* Patient retention

* Value-based strategies

* Growth and patient acquisition

The CipherHealth/eHealth partnership empowers patients to navigate the annual Medicare enrollment process and provides specialized education and outreach for people transitioning into Medicare eligibility.

"CipherHealth's partnership with eHealth helps us further our mission of empowering purposeful healthcare conversations," says Alexander Hejnosz, CipherHealth's Chief Strategy Officer. "In addition to providing solutions for new member onboarding, utilization avoidance, care gap closure, and health maintenance reminders, helping health systems with eHealth's powerful, intuitive tools makes our engagement platform even more comprehensive. It also addresses a major pain point uncovered by talking to our customers -- namely, the need to close the gap between patients' network of trusted providers and their available Medicare insurance options."

eHealth delivers capabilities such as a co-branded education and enrollment website, a dedicated call center experience, and customized marketing materials to providers, hospitals, and health systems. The new partnership will add these innovative Medicare navigation resources to CipherHealth's powerful outreach solutions, giving providers the ability to empower their patients to make the best insurance decisions for their clinical and financial needs.

"The future of health care is consumer-first, built on trust and unbiased transparency. Both CipherHealth and eHealth are passionate about advancing the consumerization of healthcare and empowering patients to make better care and coverage decisions," says John Connor, eHealth's Vice President and General Manager of Strategic Partnerships. "We're excited to collaborate and bring additional Medicare growth and patient retention capabilities to healthcare providers."