Benzinga | May 10, 2021 08:08AM EDT

Bed Bath & Beyond Highlights New Product Assortment Launches

Bed Bath & Beyond (NASDAQ:BBBY) today launched Simply Essential(tm), a new line of more than 1,200 hard-working essential items, thoughtfully designed for every room of the home, all delivered at great value and available only at Bed Bath & Beyond. As the Company's first full-line assortment at opening price points and third Owned Brand launched this year, Simply Essential underpins Bed Bath & Beyond's commitment to appeal to a wide range of customer needs with new value-led options that eliminate gaps in lower price brackets.