Benzinga | Apr 20, 2021 08:07AM EDT

Tommy Hilfiger To Debut In Over 600 Kohl's Stores Beginning In Fall 2021

* TOMMY HILFIGER to debut in more than 600 Kohl's stores with an expanded assortment on Kohls.com beginning fall 2021

* The assortment will feature signature TOMMY HILFIGER men's sportswear styles with the brand's iconic classic American cool designs

* Kohl's will showcase TOMMY HILFIGER through a new elevated in-store experience in nearly 100 of the 600 stores, furthering its modernized store experience

* With the addition of TOMMY HILFIGER, Kohl's expands its customer-favorite brand portfolio as the leading active and casual destination for the family

Kohl's (NYSE:KSS) announced today a newpartnership to bring TOMMY HILFIGER men's sportswear to more than 600 stores across the country, and an expanded assortment on Kohls.com this fall. Tommy Hilfiger, known for creating high-quality apparel that is globally recognized for its classic American cool style, will offer Kohl's customers an assortment of timeless staples as well as seasonal styles from its men's sportswear collection. Kohl's will feature an elevated branded in-store and merchandise experience in nearly 100 stores that punctuates TOMMY HILFIGER's iconic red, white and blue aesthetic and furthers Kohl's modernized store experience.

"We are excited to partner with TOMMY HILFIGER, one of the world's most recognizable designer lifestyle brands, to bring their iconic assortment of casual essentials to our 65 million customers nationwide," said Doug Howe, Kohl's chief merchandising officer. "Known for seamlessly blending premium styling, quality and value, the TOMMY HILFIGER brand brings consumers aspirational and accessible apparel designed for everyday wear. The addition of TOMMY HILFIGER further supports our continued work to evolve our brand portfolio to increase our relevancy with our loyal customers and bring new customers to Kohl's."

Taking inspiration from Americana heritage and pop culture, Tommy Hilfiger has become renowned for reinventing classic style through a fresh, youthful lens. The brand's elevated and innovative designs offer consumers versatility and function that meet the needs of today's lifestyle. Beginning this fall, Kohl's customers will be able to shop TOMMY HILFIGER men's sportswear.

The partnership leverages Kohl's strong nationwide footprint and digital presence to expand Tommy Hilfiger's connection with consumers across the U.S., engaging more deeply with domestic TOMMY HILFIGER fans -- current and future -- by offering rich, innovative digital content and retail experiences.

TOMMY HILFIGER joins a growing list of customer favorite brands at Kohl's, including Calvin Klein, Cole Haan, Eddie Bauer, Lands' End, Sephora, and TOMS. Kohl's continues to foster partnerships with key national brands that further accelerate the company's position as the leading destination for the active and casual lifestyle supported by an unmatched portfolio of aspirational and accessible brands for the entire family.