Benzinga | Mar 17, 2021 09:18AM EDT

iQIYI And G.H.Y Culture & Media Sign MOU For Joint Venture To Form Talent Agency; Financial Details Not Disclosed

BEIJING, March 17, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:IQ) ("iQIYI" or the "Company"), an innovative, market-leading online entertainment service in China and G.H.Y Culture & Media Holding Co., Limited ("GHY"), today announced a strategic joint venture to boost their presence in the Southeast Asian media and entertainment scene. The two entities signed a Memorandum of Understanding (MOU) to establish a talent management agency to be based in Singapore.