PR Newswire | Mar 16, 2021 10:28AM EDT

Launch An Early Summer Surprise With New Limited-Edition CIROC Summer Citrus

03/16 09:27 CDT

Summer Starts With Citrus: CIROC Ultra-Premium Vodka And Sean "Diddy" Combs Launch An Early Summer Surprise With New Limited-Edition CIROC Summer CitrusCIROC Declares the Start to Summer Early with the Release of New Seasonal Offering NEW YORK, March 16, 2021

NEW YORK, March 16, 2021 /PRNewswire/ -- Today, CIROC together with Sean "Diddy" Combs are bringing an early taste of summer with the arrival of their newest seasonal flavor CIROC Summer Citrus. With warmer weather, longer days and the yearning to celebrate with friends and family, this limited time offering comes just in time for people to raise a glass to the season with delicious golden hour cocktails.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8861051-ciroc-launches-limited-edition-summer-citrus/

CIROC Summer Citrus is a full-bodied, gluten-free spirit made with vodka distilled from fine French grapes and infused with a blend of natural orange and citrus flavors. CIROC Summer Citrus opens with a sun-kissed nose of juicy blood orange and tangy fresh-squeezed citrus with hints of lime zest, culminating in a velvety-smooth finish. The bottle is a stunning resemblance of the season's bright, vibrant colors and is the perfect drink to welcome sunnier days.

"Start your summer celebrations early with our new limited time offering, CIROC Summer Citrus. The perfect complement to your summer celebrations with friends and family. Welcome to the Summer of Love," said Sean "Diddy" Combs.

CIROC Summer Citrus will be making a splash all summer long! As a brand rooted in inspiring celebrations within the community and culture, this is just the beginning of what's to come this summer. Be sure to follow @CIROC and @Diddy to keep an eye out on how to keep the summer vibes going and celebrate the spirit of summer.

Try the rich, juicy citrus flavors of CIROC Summer Citrus in an easy-to-make cocktail such as Citrus Sunrise or Summer Friday. It's bursting with vibrant flavor that can be enjoyed throughout the summer.

CIROC CITRUS SUNRISEAn elegant, summery cocktail with flavors of citrus and a tart finish.

1.5 oz CIROC Summer Citrus3 oz Orange juice1 oz Cranberry juice or Pomegranate juice

Glass: Highball or Rocks Garnish: Orange WedgeInstructions: Add the CIROC Summer Citrus and orange juice into a highball or rocks glass filled with ice. Top off with Cranberry juice or Pomegranate juice and garnish.

CIROC SUMMER FRIDAYA fruity, yet simple cocktail with flavors of citrus, grapefruit and a tart finish.

1.5 oz CIROC Summer Citrus4 oz Grapefruit juice

Glass: Highball or rocks Garnish: Grapefruit wedgeDirection: Add all ingredients into a highball filled with ice. Gently stir and garnish.

Just like other seasonal offerings, CIROC Summer Citrus is only available for a limited time, while supplies last. Fans of CIROC (21 and over) can find the new flavor nationwide (wherever spirits-based beverages are sold) with a suggested retail price of $33.99. Order your bottle today at Drizly before it's gone!

CIROC encourages people of legal drinking age to celebrate responsibly!

About CIROC Ultra-Premium VodkaCIROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO - the world's largest spirits and beer company - made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The flavor portfolio includes CIROC RED BERRY, CIROC COCONUT, CIROC PEACH, CIROC PINEAPPLE, CIROC APPLE, CIROC MANGO and CIROC SUMMER WATERMELON. In June 2018, Sean 'Diddy' Combs and Makers of CIROC entered the brown spirits category with the introduction of CIROC VS, Fine French Brandy. Please drink responsibly. Must be 21+ to enjoy.

CIROC Summer Citrus. Made With Vodka Infused With Orange And Other Citrus Flavors. 35% Alc/Vol. Imported by Croc Distilling Company, New York, NY

About DiageoDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Croc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Media Contactsciroc@hunterpr.com

View original content: http://www.prnewswire.com/news-releases/summer-starts-with-citrus-ciroc-ultra-premium-vodka-and-sean-diddy-combs-launch-an-early-summer-surprise-with-new-limited-edition-ciroc-summer-citrus-301248476.html

SOURCE CIROC Ultra-Premium Vodka