Benzinga | Feb 5, 2021 05:18AM EST

WiMi Announced Release of EV Holographic AR Application Product "WiMi HoloAR HUD"

WiMi Hologram Cloud Inc. (NASDAQ:WIMI) today announced the launch of its new electric vehicle ("EV") holographic AR application product "WiMi HoloAR HUD", further expanding the Company's suite of holographic product offerings.

Due to the rapid development of EVs and autonomous driving vehicles, there has been a rise in demand from both automobile companies and consumers for holographic AR technology applications. AR heads up display ("AR-HUD") technology is one of the technical solutions capable of offering an interactive experience for multiple forms of information delivery. Consequently, many companies are now strongly requesting AR-HUD technology, and AR-HUD technology will become a core component in the fields of autonomous driving and EVs going forward.

In line with this growing demand, WiMi launched its "WiMi HoloAR HUD" product. WiMi has designed this product based on customer needs, and the functional modules of this product can be customized for such areas as optical processing, image processing, voice interactions, night vision imaging, AR, advanced driver-assistance systems ("ADAS"), cloud services, and more. Furthermore, this product can also help to process vehicle on-board diagnostics ("OBD") data, access the background service of Tencent's WeChat and maps service of Alibaba Group's AutoNavi, and connect to phones via Bluetooth technology while supporting full voice control, big data analysis, tire pressure display, map services and other related settings of Mapbox to provide vehicle owners with safer driving experiences and other value-added automobile services.

With the technological advancement of electronic equipment for the modern automobile cabin, as well as the growth trends of internet of vehicles and autonomous driving vehicles, the market for automotive heads up display technology is expected to continue growing and have enormous growth potential. Consequently, the demand for automotive holographic AR navigation, holographic AR car windows, holographic AR rearview mirrors, and holographic AR vehicle communication devices has increased significantly. To better meet the explosive demand for EV holographic applications, WiMi plans to develop EV holographic equipment, EV holographic chips, and EV holographic software. WiMi remains committed to integrated holographic software and hardware solutions and will continue to develop more holographic AR applications that are suitable for the EV industry going forward.