Benzinga | Jan 27, 2021 09:40AM EST

Nova LifeStyle Reports Plan To Launch HealthLine Membership In Malaysia

Nova LifeStyle, Inc. (NASDAQ:NVFY) ("Nova LifeStyle" or the "Company") today announced that it intends to launch a membership based Nova HealthLine platform in Malaysia under www.novahealthline.my on February 1, 2021

As previously announced, Nova LifeStyle launched an online sales platform (www.novahealthline.com) in December to distribute health line products manufactured by 3H Korea Co Ltd.

The new platform will focus on customers in Malaysia and additional products for this platform will be announced soon. The Company is in the process of developing a rewards program that will enhance the consumer experience and reward Nova HealthLine members for both platforms.

Tawny Lam, CEO, Chairperson and President of Nova LifeStyle, stated, "We believe membership based HealthLine platforms and reward programs will provide health conscious consumers with an added benefit that goes above and beyond just a healthy lifestyle. We strongly feel that establishing membership rewards and expanding our product offerings can benefit our business partners, members, our company and ultimately our investors."